Marketing Assistant

Overview

The main focus of your role as a Marketing Specialist is to ensure that the sales team has the tools they need to share our story, build trust and revenue with customers.

Some weeks will be helping with slide decks, sales one pagers and responses to a request for proposal, another week may be focused on supporting our rapid-growth internal team with education on our product suite.

As part of a product-lead company dedicated to continuous discovery on customer needs – you’ll work closely with our Chief Growth Officer who ensures our products best meet market demand and that our marketing aligns, as well as with Marketing who stewards our consistent message and brand, Sales who leads the effort to attract new logos and Operations who builds and implements the value we deliver.

Key Responsibilities

• Working with your cross-functional team, actively seek to understand AERIUM’s products and services – the problems we solve/value we deliver to different personas.
• Support and leverage our CRM
• Understand the sales path for our products – buyer steps & marketing tools needed.
• Following established brand standards and staying consistent with other marketing tools – develop new sales tools eg. slides, one-pagers and email campaigns.
• Develop social and blog content as needed to support product marketing and thought leadership.
• Publish content to the website, social media or to internal Slack channels as needed with eagle eye attention to quality.
• Support proposal development and pitches by working closely with Sales or Customer Success to prep drafts and seek feedback to refine to final.
• Support internal team education on products / user needs.
• Conduct research as required.
• Monitor competitor marketing and key industry trends for marketing opportunities.
• Other duties as required.